What is North Carolina's most iconic brand?

Pepsi.

Texas Pete.

Krispy Kreme.

Those are some of the most well-known brands in America, and they were born in North Carolina. But they are not alone. The Old North State has also given birth to some other high-profile brands like Cheerwine, Mount Olive pickles, Bojangles, Hardee's and Goodys powders. 

We can also add to the list Cook-Out and Biscuitville, though they are both more regionally-bound brands and Biscuitville, admittedly, started in Danville, VA. Also, don't sleep on Lance crackers:

In 1913 Phillip Lott a food broker from Charlotte got stuck with 500 pounds of peanuts. He sold them and was then inspired to create the now popular snack company.

(Also: What is the deal with all this food?!) 

But what is the most iconic "brand" of all to come from North Carolina?

One could argue sports/college brands like the ACC, UNC, Duke, NC State would make the list. Or perhaps NASCAR (which got its start in the hills of the state). 

Or, perhaps, the most famous brand is just "barbecue." I think we may all agree on that ... though WHICH kind may still lead to some PASSIONATE discussions.

Image courtesy of NCTripping.com

Cheerwine and Avetts join up for a great cause

Arguably two of the greatest "products" of North Carolina are Cheerwine and the Avett Brothers. Well, the two have teamed up for a good cause.

From a press release that just went out:

Cheerwine®, the legendary soft drink of the South, is joining forces with North Carolina indie-rockers the Avett Brothers to present the Legendary Giveback concert, an evening that will raise awareness and funds for a number of nonprofit organizations this fall. The two Southern icons are teaming up for one night, in one town in the Southeast, to bring their fans together and raise awareness of the causes in need. 

A portion of the proceeds raised by the concert will benefit a number of local and national charities, specifically addressing the needs of families. Operation Homefront, a national charity that provides emergency financial and other assistance to the families of our service members and Wounded Warriors, will be one of the primary recipients, and the other partner organizations will be announced this summer. ...

The Legendary Giveback builds upon the relationship Cheerwine and the Avett Brothers have cultivated in recent years, which includes Scott Avett voicing a series of Cheerwine radio advertisements. The partnership will allow Cheerwine and Avett Brothers fans to enjoy the concert experience of a lifetime, with the added bonus of supporting a number of important causes. ...

"As musicians, an event like this is a natural way for us to give back to our fans," said Scott Avett, lead singer and multi-instrumentalist for the Avett Brothers. "To realize the needs of these groups is humbling. We're proud to be able to contribute."
Details of the concert will be revealed in July. Fans are encouraged to stay tuned for updates at Facebook.com/Cheerwine and on Twitter at twitter.com/DrinkCheerwine.

What a terrific partnership. A good buddy of mine once had cartons of Cheerwine shipped to him when he lived in Washington, D.C. And we have addressed on this blog how the Avetts may just be the "most" North Carolina of acts.

Read more here: http://www.sacbee.com/2012/05/16/4494454/the-avett-brothers-partner-with.html#storylink=cpy

Cheerwine going nationwide

Born in the South. Raised in a glass.

That’s part of Cheerwine’s ad campaign as the Salisbury, N.C.-based soft drink expands distribution to all 50 states for its 100th anniversary.

The New York Times has the story.

The Cheerwine parent, the Carolina Beverage Corporation in Salisbury, N.C., has hired Woods Witt Dealy & Sons, a New York agency with a creative reputation, to develop what is being called the brand’s biggest campaign to date.

The campaign has two goals: stimulate interest in Cheerwine among those who have not tried it while at the same time forging stronger ties with fans.

The campaign has a budget for this year estimated at $2 million to $4 million — a hefty amount for a brand that, according to Kantar Media, a unit of WPP, spent $44,000 to advertise in major media in 2009 and only $15,000 last year.

Ads in various venues carry the word “Legend,” followed by this phrase: “Born in the South. Raised in a glass.” ...

As a lifelong drinker of Cheerwine, it’s not important to me that everyone have a taste, but I hope the company doesn’t expand too big too soon like Krispy Kreme, then encounter similar financial troubles.

It doesn't get much more North Carolina than this

... unless, of course, there was a way to also infuse it with barbecue.

"A limited edition doughnut brings two North Carolina tastes together: Cheerwine and Krispy Kreme," writes Mouthful. "The Cheerwine-cream filled doughnut will only be available in July.

"The first batch will be delivered tomorrow to Gov. Bev Perdue."

N.C. icons Pepsi and Cheerwine join together

A frequent Society contributor once lived in D.C. and would order cases of Cheerwine because it was so hard to come by in the nation's capital. Apparently, getting Cheerwine in Raleigh hasn't been easy either.

But no longer.

"A distribution deal with Raleigh-based Pepsi Bottling Ventures will bring Cheerwine to more grocery stores and other retail outlets in the Triangle market, the Carolina Beverage Corp. and Cheerwine Bottling Co. announced Tuesday," says the TBJ.

“PBV has fantastic relationships with local retailers and institutions where we’ve never been available before,” said Jim Leland, Cheerwine’s vice president of sales, “and we’re excited to announce to Cheerwine drinkers that, wherever they see Pepsi, they’ll now likely see us.”

The partnership brings together two soft-drink brands that were created in North Carolina.

“We’re pleased to have the two most iconic brands that are both born in North Carolina – Cheerwine in Salisbury and Pepsi in New Bern – together in our home base, Raleigh,” says Paul Finney, senior vice president of sales and marketing for Pepsi Bottling Ventures.

Raleigh has long been one of Cheerwine’s top markets, said the company, which expects sales to grow substantially with its new Pepsi partnership.

One of life's little pleasures: 'Coke' in a glass bottle

I know it's almost heresy to proclaim an allegiance to Coca-Cola when you were born and raised in the state that gave the world both Pepsi and Cheerwine. But there are few better, simple joys in life than a cold "Colcola" in a glass bottle.

But I should note that perhaps part of my love of this drink is because of nostalgia. I can remember going on Saturday mornings with my father to the local barber shop for a haircut. There, in the corner, was an old Coke drink machine, serving out only bottled goodness. They even had Mello Yello in a (green?) bottle. Even the sometimes-incidental knocking of the front teeth against the top of the bottle was worth it.

Even my wife, who is not a fan of sodas, let alone caffeinated ones, agreed the other night that "sometimes there's just nothing better" than a bottle of Coke.

There. I said it. Please don't revoke my Old North State passport. At least Coke is Southern.

(Photo courtesy of Wikipedia.)