Cheerwine and Avetts join up for a great cause

Arguably two of the greatest "products" of North Carolina are Cheerwine and the Avett Brothers. Well, the two have teamed up for a good cause.

From a press release that just went out:

Cheerwine®, the legendary soft drink of the South, is joining forces with North Carolina indie-rockers the Avett Brothers to present the Legendary Giveback concert, an evening that will raise awareness and funds for a number of nonprofit organizations this fall. The two Southern icons are teaming up for one night, in one town in the Southeast, to bring their fans together and raise awareness of the causes in need. 

A portion of the proceeds raised by the concert will benefit a number of local and national charities, specifically addressing the needs of families. Operation Homefront, a national charity that provides emergency financial and other assistance to the families of our service members and Wounded Warriors, will be one of the primary recipients, and the other partner organizations will be announced this summer. ...

The Legendary Giveback builds upon the relationship Cheerwine and the Avett Brothers have cultivated in recent years, which includes Scott Avett voicing a series of Cheerwine radio advertisements. The partnership will allow Cheerwine and Avett Brothers fans to enjoy the concert experience of a lifetime, with the added bonus of supporting a number of important causes. ...

"As musicians, an event like this is a natural way for us to give back to our fans," said Scott Avett, lead singer and multi-instrumentalist for the Avett Brothers. "To realize the needs of these groups is humbling. We're proud to be able to contribute."
Details of the concert will be revealed in July. Fans are encouraged to stay tuned for updates at Facebook.com/Cheerwine and on Twitter at twitter.com/DrinkCheerwine.

What a terrific partnership. A good buddy of mine once had cartons of Cheerwine shipped to him when he lived in Washington, D.C. And we have addressed on this blog how the Avetts may just be the "most" North Carolina of acts.

Read more here: http://www.sacbee.com/2012/05/16/4494454/the-avett-brothers-partner-with.html#storylink=cpy

N.C. icons Pepsi and Cheerwine join together

A frequent Society contributor once lived in D.C. and would order cases of Cheerwine because it was so hard to come by in the nation's capital. Apparently, getting Cheerwine in Raleigh hasn't been easy either.

But no longer.

"A distribution deal with Raleigh-based Pepsi Bottling Ventures will bring Cheerwine to more grocery stores and other retail outlets in the Triangle market, the Carolina Beverage Corp. and Cheerwine Bottling Co. announced Tuesday," says the TBJ.

“PBV has fantastic relationships with local retailers and institutions where we’ve never been available before,” said Jim Leland, Cheerwine’s vice president of sales, “and we’re excited to announce to Cheerwine drinkers that, wherever they see Pepsi, they’ll now likely see us.”

The partnership brings together two soft-drink brands that were created in North Carolina.

“We’re pleased to have the two most iconic brands that are both born in North Carolina – Cheerwine in Salisbury and Pepsi in New Bern – together in our home base, Raleigh,” says Paul Finney, senior vice president of sales and marketing for Pepsi Bottling Ventures.

Raleigh has long been one of Cheerwine’s top markets, said the company, which expects sales to grow substantially with its new Pepsi partnership.

Clooney, Zellweger to promote movie in N.C.

"The Facts of Life" aside, George Clooney typically doesn't do bad projects. So I'm giving "Leatherheads" the benefit of the doubt.

The movie, about an early-20th century football team, was filmed in Greensboro, Salisbury and other parts of the Carolinas, opens April 14. Clooney, along with co-star Renee Zellweger, will sally forth to the "Old North State" to promote the film.

The Charlotte Observer reported Tuesday that Clooney, who directed and stars in the movie, and Zellweger will be in Salisbury on March 26 and in Greenville, S.C., the next day.

"In Salisbury, Clooney and Zellweger will appear about 11 a.m. at the Historic Salisbury Station as part of what they're calling the 'Whistle Stop Express.' In Greenville, S.C., they'll appear about 11 a.m. at The Westin Poinsett Hotel," says the Greensboro News & Record.