What is North Carolina's most iconic brand?

Pepsi.

Texas Pete.

Krispy Kreme.

Those are some of the most well-known brands in America, and they were born in North Carolina. But they are not alone. The Old North State has also given birth to some other high-profile brands like Cheerwine, Mount Olive pickles, Bojangles, Hardee's and Goodys powders. 

We can also add to the list Cook-Out and Biscuitville, though they are both more regionally-bound brands and Biscuitville, admittedly, started in Danville, VA. Also, don't sleep on Lance crackers:

In 1913 Phillip Lott a food broker from Charlotte got stuck with 500 pounds of peanuts. He sold them and was then inspired to create the now popular snack company.

(Also: What is the deal with all this food?!) 

But what is the most iconic "brand" of all to come from North Carolina?

One could argue sports/college brands like the ACC, UNC, Duke, NC State would make the list. Or perhaps NASCAR (which got its start in the hills of the state). 

Or, perhaps, the most famous brand is just "barbecue." I think we may all agree on that ... though WHICH kind may still lead to some PASSIONATE discussions.

Image courtesy of NCTripping.com

Hardee's embraces N.C. college football

Yes, it has morphed into somewhat of a tacky, sexist company, but ya gotta hand it to Hardee's. The North Carolina-born restaurant is celebrating the just-started 2011 college football season across the state with a special promotion.

Every Tuesday this season, Hardee's restaurants statewide will offer a 5-piece Hand-Breaded Chicken Tenders(TM) combo meal for the reduced price of $5, a savings of over $2.

More than 230 Hardee's restaurants statewide will participate in "Team Tender Tuesdays." The promotion begins Tuesday, Sept. 6 and runs the duration of the 2011 regular football season, according to a press release.

Fans throughout North Carolina are encouraged to take advantage of "Team Tender Tuesdays," whether cheering for the University of North Carolina Tar Heels, the East Carolina University Pirates, the North Carolina State University Wolfpack or the Appalachian State University Mountaineers. (What? No Duke? No Wake Forest?)

In addition to "Team Tender Tuesdays," Hardee's will sponsor on-field promotions at three games during the season. At each game a fan will be given the chance to kick a field goal at halftime. If the kick is good, every fan in the stadium will receive a coupon for a free Hand-Breaded Chicken Tender(TM) Wrapper.

"Hardee's was born in North Carolina and we recognize the big role college sports play in the lives of many of our customers here," said Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises, the largest Hardee's franchisee in North Carolina and the U.S. "We're looking forward to continuing our tradition of supporting North Carolina's love of football with our 'Team Tender Tuesdays' and on-field kick promotions."

Hardee's Hand-Breaded Chicken Tenders are fresh, all-white-meat chicken tenders, hand-dipped in eggs and buttermilk and lightly breaded. The Tenders were added to the menu last year and were introduced to Hardee's by Boddie-Noell who first developed the menu item in the company's North Carolina test kitchens. The 5-piece Hand-Breaded Chicken Tenders combo meal includes Natural-Cut French Fries and a beverage. ...