But no longer.
"A distribution deal with Raleigh-based Pepsi Bottling Ventures will bring Cheerwine to more grocery stores and other retail outlets in the Triangle market, the Carolina Beverage Corp. and Cheerwine Bottling Co. announced Tuesday," says the TBJ.
“PBV has fantastic relationships with local retailers and institutions where we’ve never been available before,” said Jim Leland, Cheerwine’s vice president of sales, “and we’re excited to announce to Cheerwine drinkers that, wherever they see Pepsi, they’ll now likely see us.”
The partnership brings together two soft-drink brands that were created in North Carolina.
“We’re pleased to have the two most iconic brands that are both born in North Carolina – Cheerwine in Salisbury and Pepsi in New Bern – together in our home base, Raleigh,” says Paul Finney, senior vice president of sales and marketing for Pepsi Bottling Ventures.
Raleigh has long been one of Cheerwine’s top markets, said the company, which expects sales to grow substantially with its new Pepsi partnership.