From the publication's website:
Bit + Grain canvasses North Carolina and its neighbors, from mountain to sea, in search of exceptional stories. Our home - our people, our places, our culture - inspires us, and we’ve handpicked an array of curators to capture the character of our state. Every story about North Carolina, every bit and grain, counts.
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Here's some more about the name:
North Carolina, in part due to her place in the American South, is steeped in tradition and lore as thick as the swampy backwaters of the Cape Fear and mountain laurels of Appalachia. Most of us were raised on a slew of old fashioned stories woven with regional colloquialisms and mystical expressions. There are folks who are masters of this storytelling craft. They commandeer spoken and written language with a lustrous skill and natural finesse. North Carolina has and will continue to serve as an incubator and metamorphic force for many of these masters. Among these legends are none more notable than the playwright and Pulitzer Prize winner Paul Green. To him, our state and nation owe gratitude for his contributions to the arts, like The Lost Colony, America’s longest running outdoor drama. And it is to Paul Green that Bit + Grain owes gratitude for its name.