Friday, September 17, 2010

Wilmington-based 'One Tree Hill' enjoys record season premiere

“'One Tree Hill' started its eighth season Tuesday night, but it’s not getting old with viewers. The show helped The CW score its best Tuesday in a year," says the Star-News.

According to The CW, the made-in-Wilmington drama posted the network’s largest audience (2.2 million viewers) in its new 8-9 p.m. Tuesday lead-off position since Oct. 20, 2009.

The show premiere was watched by 10 percent more viewers than the season seven finale, which aired in May. ...

In the coveted 18-34-year-old female demographic, the show scored No. 1 in its time slot in markets including New York, Philadelphia, Chicago and Cleveland.

We'll see if it can keep up the momentum. The premiere featured several twists that you normally expect for a season finale, not a premiere. There's also a "are they dead or alive?" storyline that could work well or, if dragged out, could state that the show has finally jumped the shark. Let's hope not.

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