Tuesday, August 03, 2010

Now promoting K-Swiss: Mr. Kenny Powers

No, Kenny Powers is not real. But this endorsement deal is. (BTW, NSFW, y'all.)

From the AV Club: HBO’s Eastbound And Down officially returns on September 26, but for those who can’t wait until then to see what Kenny [expletive] Powers has been up to ..., this new Funny Or Die video offers some clues. In short, he’s doing what he does best—cashing in on his fame via an endorsement deal with K-Swiss. Oddly enough, the campaign is real: K-Swiss really did sign “Kenny Powers” to be the spokesperson for its Tubes training shoes, and soon enough you’ll be seeing his face in magazine ads, billboards, subway posters (as seen above), and commercial spots for TV and movie theaters.

1 comment:

Kevin Brewer said...

Kenny and K-Swiss had a two-page ad in the latest ESPN The Magazine.