The North Carolina Tar Heels are the most valuable college basketball team in America, according to Forbes.
"The Heels generate nearly $26 million for the university, including $16.4 million in operating revenue, making the university one of the few in the nation that make more money from basketball than football, according to the story," writes the News & Observer.
The Duke Blue Devils rank eighth, while N.C. State and Wake Forest tied for 18th among the top 20 teams.
Go Tobacco Road!
The NCAA men's basketball tournament gets under way today. (Click here for the schedule.) The Tar Heels take on Radford at around 2:50 in Greensboro. The Blue Devils will take on Binghamton in Greensboro tonight around 9:40. Wake will take on Cleveland State tomorrow at around the same time.
(Speaking of Greensboro, former Clemson and current Texas coach Rick Barnes, a Hickory native, says he regrets his row with former UNC coach Dean Smith a dozen years ago or so.)
Other ACC teams in the tournament include Maryland, Boston College, Florida State and Clemson.
Oh, in case you haven't heard, the President has picked "N.C." to win it all.
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