Tuesday, June 03, 2008

'Sex' star Davis to launch fashion line at Belk

The Charlotte Observer reports that "Sex and the City" star Kristin Davis is launching a clothing line at Charlotte-based Belk ("Belk's" to us native North Carolinians).

"The self-titled brand will include women's apparel, sleepwear, loungewear, shoes and accessories priced between $38 and $240," said the paper. "It will be initially available at 125 Belk stores and on the company's Web site and will expand to additional locations in spring 2009. Plans also call for extending it to additional categories across the store in the future. ...

"The brand, he said, will offer a modern, feminine style designed to capture Davis' look and personality, providing a selection of clothes and accessories exclusive to Belk. The company aims to make Kristin Davis its leading fashion line across all categories, executive vice president and general merchandise manager John Thomas said. ...

“ 'The only way I would have done a line of clothing is to do it at Belk,' Davis said in the release. 'I feel like I understand what the Southern woman wants to wear – it's influenced my personal style so much growing up in the South.' ..."

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