Monday, July 09, 2007

Zoo biz booming with gas prices soaring

Business at the N.C. Zoo in Asheboro is booming, most likely due to high gas prices. (In others words, families are staying close to home this summer.)

"For the fiscal year ending June 30 , the Asheboro zoo's annual attendance reached its highest mark in a decade," writes the Greensboro News & Record.

"Zoo officials credit the boost to a variety of factors, including gas prices that kept travelers closer to home.

"We think gasoline prices have impacted us more positively than anyone else," said Rod Hackney , the zoo's public relations manager . "We think we are getting a lot of people who are staying in the Piedmont instead of going to the beach or mountains. They are using the zoo as a day trip."

Figures for fiscal year 2006-07 show that nearly 747,000 people visited the zoo, an increase of 9.3 percent . That's the fourth-highest annual attendance in the zoo's 33-year history.

The surge came when North Carolina experienced its largest increase in tourism expenditures since 1990. Visitors spent more than $15 billion last year, a jump of 8.3 percent .

But those numbers don't mean all tourist attractions are seeing more visitors. For example, state park visits in the Piedmont fell 8.7 percent last year.

"What a lot of people are seeing is that expenditures are going up more than the (number of) bodies is going up," said Wit Tuttell , public relations director for the N.C. Division of Tourism, Film and Sports Development . "Ideally, you want them both to go up."


[Note: I will not be posting for about 10 days or so. Sorry. I know you'll get by. Somehow.]

2 comments:

Anonymous said...

We are headed to the zoo later this year to take Tyler... I haven't been in a number of years and I hear it has really grown over the years.

Sorry I have been reading, Matt but I'm back and enjoying getting caught up.

M. Lail said...

Jason, glad you're back. I think you'll be impressed with the Zoo. It's a wonderful amenity, not far from your backyard.