Uh-oh, Kevin Brewer: Your secret may no longer be safe.
It appears that Salisbury-based Cheerwine is getting into the Super Bowl commercial biz -- sort of.
According to the Salisbury Post, the soft drink company and North Carolina icon "will launch a new advertising platform during the Super Bowl with a 30-second commercial in the Charlotte and Greensboro television markets.
"The ad represents a sneak preview of an advertising campaign that will debut in April, featuring a zany, investigative Cheer-watch News Team dedicated to 'Protecting Your Right to Drink Cheerwine.' ..."
Once the ads go national, expect the rest of the country to know what KBrew does -- Cheerwine is the bomb.
(By going to the Post's article, you can actually view the commercial.)
2 comments:
This is, of course, huge, huge news. Bigger than the Duke lacross story.
But I tend to agree with Matt's inference, that Cheerwine was cooler when it was just North Carolina's.
It has been growing steadily in recent years, throughout the Southeast. I order it every two weeks from the District.
But now it goes the way of Krispy Kreme. ...
Krispy Kreme's stock plummeting tells me that it may once again be a North Carolina-only thing very soon.
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