But that doesn't mean the Winston-Salem doughnut maker will survive the global economic recession.
Oddly enough, it may just be the global marketplace that saves the company, says the Winston-Salem Journal.
Krispy Kreme's "growing international sales could be the key ingredient in keeping Krispy Kreme independent and out of bankruptcy -- a fate that some analysts have predicted for this year."
All of which means that the jobs of 3,829 employees, including 414 in Winston-Salem and another 76 in the Triad, are riding on Krispy Kreme's ability to make its doughnuts a lifestyle choice rather than an occasional treat in markets as diverse as China, Kuwait and Turkey.
More than 80 percent of Krispy Kreme's stores are operated by franchisees, and 57 percent of its 526 stores are based outside the United States, as of Jan. 31.
Kristin Graham, a senior analyst for The Motley Fool, a financial-services company, said she questions whether Krispy Kreme will be able to survive because of the level of debt it took on during its ill-fated domestic expansion strategy under a previous top executive, Scott Livengood.
"But if there is a life preserver for Krispy Kreme, it would be its international sales," Graham said. "If they can expand and establish the brand correctly overseas, it could be enough to carry them through 2009."
The company plans to open at least 75 stores in just China, Malaysia and Turkey by 2013. ...
Here's to hoping "KK" (as it's called in our household) survives and flourishes. There's just not really anything quite like a hot glazed doughnut, straight off the glazing journey.